ONTARIO, Calif. – CU Direct, a provider of lending technology and automotive solutions for credit unions, announced that its Lending 360 Account & Loan Origination System (LOS) has reached a new milestone, as more than 100 credit unions are using the platform to drive both loan efficiencies and originations.
In reaching this milestone, CU Direct said it recently partnered with seven credit unions to implement the LOS.
Lending 360 offers dynamic features that streamline the entire loan application process, giving credit unions the ability to greatly enhance loan officer efficiency and member experience, the company said. As a result, credit unions and CUSOs gain a true competitive edge by increasing efficiency and productivity, improving overall lending performance.
“Choosing to partner with CU Direct for the Lending 360 direct and indirect lending platform is more than just choosing a powerful loan origination system. CU Direct also opens doors to new strategic opportunities for credit unions,” stated Steve Owens, chief lending officer for the $905-million Consumers Credit Union in Kalamazoo, Mich., in a released statement. “CU Direct’s lending solution provides us with a significant opportunity to increase our productivity, reduce operating expenses and improve efficiency. We will serve members with greater efficiency, and we will be partnered with a strong credit union centric CUSO.”
CU Direct said the Lending 360 System’s powerful, and configurable, workflow engine provides credit unions with a single platform that automates loan application processing activity across all consumer lending channels.
Credit unions that have recently implemented the Lending 360 LOS include:
- 1st Northern California Credit Union, Martinez, Calif. (27,397 members, $675.9 million in assets)
- Members First Credit Union, Midland, Mich. (51,415 members, $411.5 million in assets)
- G.P.O. FCU, New Hartford, N.Y. (28,606 members, $242.4 million in assets)
- Deer Valley Credit Union of America, Phoenix (16,031 members, $225.5 million is assets)
- Eagle Community Credit Union, Lake Forest, Calif. (18,095 members, $224 million in assets)
“We’re excited to be working with these new credit union partners, helping them gain a competitive edge in the marketplace, and greater market share, by leveraging our platform’s capabilities,” said Brit Barker, vice president of credit union solutions at CU Direct. “Credit unions are recognizing the need to get to ‘yes’ faster, not only to remain competitive, but to improve the member experience throughout the loan application and approval process, and to drive more loans; Lending 360 gives our credit union partners that ability.”