MADISON, Wis./ST. PETERSBURG, Fla.–CUNA Mutual and PSCU said they are joining to “explore opportunities surrounding the expanded use of data and analytics.”
The goal, the companies said, is to both benefit credit unions and the CU community as a whole.
According to the companies, the new partnership will explore innovation and strategic development ideas by leveraging collective capabilities in digital and analytics solutions, including additional infrastructure for CUNA Mutual’s AdvantEdge Analytics Data Platform, as well as connections with PSCU’s Advisors Plus and contact centers.
The companies said they will also explore areas to further enable actionable growth strategies through data analytics that will improve member intelligence and accelerated analytics adoption to help strengthen credit unions for the future.
“PSCU has been an industry leader in data and analytics for several years, and we are now placing more of a focus on these offerings than ever before,” said Tom Gandre, chief operating officer for PSCU, in a statement. “We are excited to come together with another industry leader to drive home the value of analytics for the credit union industry.”
PSCU said its Member Insight is a suite of advanced analytics tools that helps credit unions uncover the information they need to understand the performance, profitability, growth opportunities and risk mitigation in their credit, debit, bill pay and ATM portfolios. “Credit union users currently derive insights and actions based on thousands of database searches conducted annually,” according to the company.
An ’Exciting Step’
CUNA Mutual said its AdvantEdge Analytics provides comprehensive technology and data analytics services for credit unions, helping credit unions effectively harness the power of data in new and insightful ways.
“This is an exciting step for industry collaboration between PSCU and CUNA Mutual Group as we explore new ways to bring a better digital experience for credit unions and their members,” said Shazia Manus, chief strategy and business development officer for CUNA Mutual AdvantEdge Analytics, in a statement. “Together, we will continue to not only address the evolving data analytics needs of credit unions, but more importantly, we will continue to build the digital ecosystem to improve the member financial experience overall.”