How Fast Are Consumers Moving to Mobile? Here’s One Measure

NEW YORK—Just how fast consumers are shifting to mobile devices to manage daily tasks can be seen in the adoption of mobile food ordering.

Mobile Shopping

Mobile food ordering has quickly moved from niche to mainstream in just a few years. According to Mobile Order-Ahead Tracker, the volume of food and beverage orders placed via mobile apps grew by 130% between 2016 and 2018.

Currently, 60% of U.S. consumers order delivery or takeout once a week, noted in its analysis.

Due to the rapid growth, the forecast is for the mobile order-ahead market to hit $38 billion by next year. Delivery providers such as Uber Eats and Postmates, and payment platforms such as Square and multiple upstart third parties are all competing for customers, said.

“Roughly half (49%) of large, quick-service restaurants (QSRs) offer in-app payments, which makes sense for a McDonald's or Taco Bell, since mobile purchases now account for up to 20% of all QSR revenue. But that also means the lack of an app can put a local or independent restaurant at a competitive disadvantage,” noted.

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Copyright Year: 2019
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