MANHATTAN BEACH, Calif.–Kinecta Federal Credit Union has launched a campaign called #KinectaKindness through which individuals can nominate a caring friend or neighbor for their acts of kindness to receive a #KinectaKindness award and a $250 donation to a nonprofit of their choice.
Every week, Kinecta FCU said, an awardee will be selected by Kinecta to receive the donation towards a nonprofit of his or her choice which will be announced on Kinecta’s Facebook, Twitter, and Instagram pages.
The credit union said #KinectaKindness is an extension of its Random Acts of Kindness Week, which takes place every February. During the Week, Kinecta employees receive gift cards from Kinecta, which they use to surprise neighbors and community partners with acts of goodwill.
“Our employees were so excited to give back in surprising ways during Random Acts of Kindness Week that we decided to expand our support with a weekly #KinectaKindness program,” said Kinecta’s Manager of Community Engagement Latrice McGlothin. “Everyone knows someone who goes above and beyond to care for others. With #KinectaKindness, we hope to further encourage volunteerism, selflessness, and kindness in our communities.”