NewGround Launches Studio One25 as ‘Cutting Edge Think Tank’

CHESTERFIELD, Mo.— NewGround has launched Studio One25, a design group it said specializes in creating dynamic retail and corporate environmental solutions that enhance the overall experience and drive business results.


“Based in Chicago, Studio One25 immerses clients in a cutting-edge think tank, called the iLab, to guide them through a proprietary process in the development of an environmental and retail communications strategy,” NewGround said. “As part of the Chicago experience, clients also tour some of the trendiest retail and technology stores in the country along Chicago’s Magnificent Mile and visit the Chicago Merchandise Mart to spark clients’ creative thinking to integrate these experiences and design trends into their retail and corporate workplace solutions.”

The Studio One25 Team analyzes the “brainstorming and experience walk” by integrating clients into design concepts that enhance consumer and employee experiences, the company said.

“Whether designing a new prototype experience or the transformation of an old legacy branch, Studio One25 clients remain ahead of the curve in innovation,” NewGround said.

“Studio One25 embodies NewGround’s innovative architectural and design expertise by taking clients on a journey to solve their environmental design issues in a hands-on, interactive manner,” said Brad Ritner, director of retail design at NewGround. “You can’t find another service in the industry today where a licensed firm such as NewGround also has an environmental offering that competes with Studio One25’s approach.”

One FI’s Experience

As one of Studio One25’s initial environmental clients, Farmers State Bank in West Des Moines, Iowa engaged the Studio One25 Design Team to create a dynamic environmental solution that would reflect the bank’s refreshed brand identity. The Studio One25 designers held a “discovery” session with the bank to create the environmental design strategy to align the bank’s brand with their new prototype, NewGround said.

This new 3,000-square-foot prototype features an open plan, universal banking retail platform and includes bright exterior windows with branded graphics to engage customers as they approach the new branch. As customers step inside the 24-hour ATM vestibule, they are welcomed with additional wall and window graphics. Entering the branch, customers see a graphic wallcovering with change-out local photography that highlights community involvement, along with privacy vinyl on the private offices with branded accent graphics. In addition, marketing communications were designed for each private office to showcase products and services, and a movable fabric-wrapped customer service podium stands to reinforce their brand, NewGround explained.

‘Stronger ROI’

“We are thrilled to launch Studio One25 to better serve financial service companies in the development of environmental retail and workplace solutions,” said Kevin Blair, president and CEO of NewGround. “Our new Strategy and Design Team brings real value to our clients by delivering not only the best architectural design, but also great design with an environment that delivers impactful results and stronger ROI.”

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Word Count: 550
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Copyright Year: 2019
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