HUDSON HOPE, B.C.–North Peace Savings & Credit Union here, along with Chesterfield, Mo-based NewGround, have won recognition with an Achievement in Marketing (AIM) award from the Marketing Association of Credit Unions (MACU) for their new service center in Dawson Creek, B.C.
The award was presented at MACU’s 2017 Strategic Marketing Conference. The award for the branch design category was judged on outstanding creative design used in the service center that highlighted branding, member experience or digital services offered.
“Together, NPSCU and NewGround developed a new appealing branch design concept described as a Smart Service Centre,” the organizations said. “By leveraging award-winning technology, the new service centre provides a high-level of service to the community by using Face 2 Face PTMs, Smart Office Suites, Experience Specialists and ATM access. Moreover, each office is a smart office, meaning that it is set up for video conferencing allowing for the Experience Specialists to instantly draw upon any expertise required across NPSCU’s network. From dynamic branded colors, to the inviting appeal of the exterior design and digital signage, NPSCU members embark on a journey from the moment they see the credit union.”
“We're particularly proud of this award, which highlights our innovative Smart Service Centre design for members in Dawson Creek, and the entire South Peace Region,” said NPSCU CEO Mitchel Chilcott. “We are honored to be recognized by MACU for our work with North Peace Savings & Credit Union as the design-build partner for NPSCU’s Dawson Creek service centre.”