School Employees CU Opts For Inspirational New Name

inspirus

SEATTLE—School Employees Credit Union of Washington has changed its name to Inspirus CU.

The CU explained that the new name better reflects the credit union's recently updated mission, which focuses on giving back to the “educational heroes who inspire excellence throughout the state's classrooms.”

But it also allows the CU to appeal to more consumers. The CU has expanded its field of membership beyond school employees and now includes parents, students, volunteers, and “everyone who celebrates the transformative power of learning.”

"We wanted our name to resonate with people who understand that our greatest strength lies in the values and ideas shared by our members – people bonded through a love of learning and natural desire to help. Their stories inspire us every day," President Scott Adkins stated in a release.

Adkins added that the new name helps underscore the credit union's renewed commitment to supporting the education community as the new school year gets ready to kick off.

"A passion for education transcends everything we do," he said. "We're striving to become a financial services organization valued most for our contributions to education."

Last Spring the credit union launched a campaign that raised thousands of dollars for Spokane-area schools by allowing members to rebate 1% of their auto loans (up to $350) to the school of their choice. The credit union is looking to expand similar programs across the state soon. It also supports schools with visiting onsite representatives and other outreach and scholarship activities.

Unveiling of the new name comes two weeks before Inspirus relocates its Seattle headquarters to 5200 Southcenter Boulevard on Aug. 17. Its current location at 325 Eastlake Ave. East will close on Aug. 14.

Section: Standard
Word Count: 355
Copyright Holder: CUToday.info
Copyright Year: 2019
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URL: http://www.cutoday.info/Fresh-Today/School-Employees-CU-Opts-For-Inspirational-New-Name