NEW YORK—A new survey shows that Apple Pay users are much happier with their mobile payment experience than users who opt for rival payment services like PayPal or Google Wallet, and that the new payments solution is gaining momentum at the expense of PayPal.
“Our latest survey shows planned use of Apple Pay has been on an upward trajectory since it became available six months ago – with the service helping to spark consumer demand for mobile payment technologies,” said Andy Golub, survey research director for 451 Research, in a release. “Although consumer perceptions of security remain an issue, the results point to marked improvements in this area.”
The March survey, conducted by 451 Research’s ChangeWave service, consisted of 4,168 respondents primarily based in North America, and looked at planned use of mobile payment applications and the issue of security.
The study shows that Apple Pay is the top choice in terms of mobile payment applications consumers plan on using going forward. A total of 45% say they plan to use Apple Pay—a five-point jump since December
PayPal (28%) is still solidly in second place, but is down four points compared to three months ago.
“The introduction of Apple Pay has catalyzed a wave of strategic moves across the mobile payments ecosystem,” said Jordan McKee, 451 Research’s senior mobile payments analyst. “In the wake of Apple’s entrance, Google and PayPal have made significant acquisitions, while players such as Facebook and Samsung are rolling out payment products to remain competitive. Moving forward, the pace of activity will only accelerate as vendors look to capitalize on the growing contactless payments infrastructure and secure a foothold in this rapidly evolving sector.”
To gauge overall consumer interest in mobile payment applications, ChangeWave asked smartphone owners about their planned use over the next 90 days, and the survey results show strong interest, the company stated.
One-quarter (25%) of smartphone owners say they are likely to use mobile payment apps over the next 90 days (11% very likely, 14% somewhat likely), the firm stated. “This number is up just one point since 451’s previous ChangeWave survey in December 2014, but is a full six points higher than one year ago,” the firm stated.
Smartphone owners using iOS (34%) are more than twice as likely to use mobile payment apps compared to Android (16%), BlackBerry (13%) or Windows Phone (5%) users.