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Credit Union Growth Strategies

You know the saying: “Grow or…!” If you can’t complete that sentence, well, we’ll try to remember to send flowers. is dedicated to helping CUs grow by providing a little “mulch” in the form of reporting on successful growth strategies. This section will be a growing depository of such reporting on a variety of topics. Have an idea to share? Drop an email to

ONTARIO, Calif.–Dwight Johnston has retired as chief economist for the California and Nevada Credit Union Leagues. Well-known to many as a frequent speaker and commentator, Johnston famously forecast the housing crisis of a decade ago, and as he steps away from the league he shares his insights on a number of issues. 

AUSTIN, Texas–You wouldn’t expect to find an agile organization inside a 90-year-old company in the stodgy insurance industry that’s headquartered in flyover country, but that’s exactly what its CEO said you’ll find.

TAMPA, Fla.—Trellance has made two important acquisitions in the last six months that President and CEO Tom Davis says now allow the CUSO to deliver even more comprehensive support to credit unions.

RICHARDSON, Texas—As credit unions face mounting pressure on non-interest income, one CU is reporting it has diversified its revenue stream to achieve annual non-interest income growth of 17.89% over last five years.

WASHINGTON–CU Direct is rolling out a new end-to-end mortgage-lending platform that aims to position credit unions as every bit as convenient as some of the online mortgage offerings consumer see being advertised.

LAKE MARY, Fla.–Credit unions have an opportunity to head off the growing number of loans going to fintechs and other providers, but they will need to make certain moves first, according to one person.

GRAND RAPIDS, Mich.—Credit unions that perceive the Internet simply as a delivery channel or a self-service employee cost reduction tool will have trouble competing in the not-too-distant future, warns one analyst.