HARRISBURG, Penn./EAST WINDSOR, N.J.–The new entity created by the merger of thePennsylvania Credit Union Association (PCUA) and the New Jersey Credit Union League (NJCUL) now has a new name: the CrossState Credit Union Association.
As CUToday.info reported earlier, the two trade groups announced their plans to merge in April and received a positive member vote from both states in May. The newly merged organization will take on its new name and expand its membership on January 1, 2020, the organization said.
The CrossState Credit Union Association will serve 519 credit unions in Pennsylvania and New Jersey.
“We believe our new name and brand represents credit unions in both states, and our mission, vision, and values that have guided us through the rebranding process,” Pennsylvania Credit Union Association President & CEO Patrick Conway said in a statement. “We took a data-focused approach to what our members want and need, as well as how we can best deliver on those expectations.”
The newly formed regional trade organization said it will provide credit unions with a robust advocacy agenda, a fully-certified team of compliance experts, additional trainings and networking opportunities in both states, and a wide-array of products and solutions to help credit unions better serve their members.
“When we landed on CrossState Credit Union Association, we knew it was innovative and progressive, fitting the nature of who we are,” New Jersey Credit Union League President & CEO David Frankil said in a statement. “This new brand is aspirational, bold and confident, but still fresh and simple. It fits with our brand promise of ‘Moving Your Credit Union Forward,’ which is a promise we are dedicated to keeping for both credit unions and their members.”
The two groups are continuing to work through the merger integration process in preparation for the new organization’s launch on Jan. 1, 2020. PCUA’s Conway will lead the combined CrossState Credit Union Association and all of its affiliates as CEO, while NJCUL’s CEO David Frankil will serve as president of CrossState Solutions, Inc., the for-profit subsidiary of the organization.
A video about the merger can be found here.