PARIS—Mobile transactions accounted for 40% in North America and 52% in Asia-Pacific of all transactions globally, a new report shows.
In the United States, the share of sales via smartphone rose 14% during the third quarter in 2018 compared with the year-ago quarter, Criteo’s Q3 Global Commerce Review reveals.
“In other parts of the world, the spike was more dramatic. The Criteo data, gathered during the third quarter of 2018, analyzes browsing and purchasing data from more than 5,000 retailers in about 80 countries. It examines the rise of mobile, mobile transactions, active promotion of shopping apps and omnichannel retailers. Findings from the Q3 Global Commerce Review suggest that mobile transactions continue to grow, especially when retailers promote their apps,” stated Digital News Daily in its analysis.