THE feature

LOUISVILLE, Ky.—Credit unions will be able to reprice checking accounts and absorb the revenue hit that’s coming from the CFPB’s focus on overdrafts, but long-term it will take innovation to succeed with this core product, asserts one analyst.

LOMBARD, Ill.—Some credit unions are “scared” of what lies ahead for free checking. They have reason to be concerned, according to Bill Handel, SVP-research with Raddon Financial Group, who said it’s time for CUs to move to “explicit” or “implicit” relationship pricing on checking, and in the process also be honest about their abilities to do so.

LAKE FOREST, Ill.—Net operating income at banks during 2014 was almost twice that of CUs, according to a new study, which further found that all financial institutions suffered a marked drop in fee income last year.

LOMBARD, Ill—Get ready for CU debit interchange income, certainly on a per-transaction basis, to slide even further, thanks to a new routing strategy employed by many of the big-box retailers.

LAS VEGAS—What could you do to put your credit union out of business? To kill it, in other words. It’s the kind of question every credit union leader needs to be asking themselves, but asking questions—especially the right questions-- is a real weakness of most leaders, according to a futurist, consultant and author who spoke to the CUNA Marketing and Business Development Council here.

BIRMINGHAM, Ala.—Free checking is not going away at credit unions—unless the CFPB is successful in coming down hard on overdrafts and CU debit interchange revenue falls sharply, says Dennis Dollar, who predicts that neither will happen.