OTTAWA, Canada–Your Neighbourhood Credit Union has rolled out new branding as it now operates as YNCU. In a statement, the credit unions said it is seeking to “change the face of local banking in Ontario.”
“With a nod to the neighbourhood in the new logo and a commitment to helping members grow and succeed, the new brand for YNCU and Community First (a division of YNCU) is bringing real solutions for real life to Ontarians and breaking out of the mold of what’s expected in banking,” YNCU said.
Lisa Woolley, chief member experience officer, who is leading the brand transformation, added, “We are excited about the new brand and everything it represents, we’re bringing our brand to every corner of the Neighbourhood, from our website to our branches.”
CEO Kerry Hadad that as the needs of members have changed, the credit union has sought to change with them as it works to create the “ideal member experience.”