OSHKOSH, Wis.—Community Choice Credit Union, La Crosse, Wis., saw a 68% increase in Facebook activity and gained more 200 new loan leads during January after Chatter Yak! took over Community’s social media channels on Dec. 22, 2014. Just 45 days later, the credit union was gaining Facebook fans at a significantly higher rate than in previous years, the CUSO reported. And than simply boosting likes, however, the 200-plus loan leads translated into over $360,000 in consumer loans put on the books in January.
“Working with Chatter Yak! has shown us just how effective a tool social media can be for credit unions,” said Chris Butler, President and CEO of Community. “As with all new marketing channels, the question always comes down to return on investment, and we now see that a strong Facebook presence can have a real effect on bottom line.”
For info: www.chatteryak.com.