PURCHASE, N.Y.—Mastercard has launched the Mastercard Digital Wellness program, which it said includes new technologies and resources to help all businesses, especially small and independent merchants, to better serve the digital-first consumer.
As part of this program, Mastercard said it will deploy EMVCo’s specification for fast, click-to-pay check-out for digital commerce. The specification replaces the key-entry guest check-out with a “consistent, simple and secure guest checkout experience, no matter where a consumer shops online, or which device or card they use,” Mastercard said.
“We launched Mastercard Digital Wellness because we believe that businesses shouldn’t have to sacrifice safety or choice as they build the best experiences for their customers,” said Jess Turner, executive vice president, Digital Payments and Labs, North America, Mastercard. “Any changes to how we shop online must deliver enhanced levels of security, transparency and flexibility for everyone.”
According to a Deloitte study on small businesses in the U.S., enterprises that were more digitally advanced were four times more likely to achieve revenue growth, Mastercard noted.
Merchants that enable the click-to-pay standard with Mastercard will automatically get access to an added layer of security through tokenization and NuData, a Mastercard artificial intelligence and machine learning technology. NuData works with retailers around the globe to help anticipate and prevent fraud by monitoring website traffic changes, analyzing sudden changes in browser type, surfing speed and time spent on web pages, allowing businesses to either monitor further or stop access. During the 2018 holiday season, Mastercard said NuData helped businesses worldwide identify more than one-billion irregular digital activities and stopped 99% of these fraudulent attacks, saving them more than $500 million.