NEFCU Credits TMG For Response Boost

WILLISTON, VT.-- New England FCU is crediting highly targeted marketing using data analytics from The Members Group for impressive lifts in both average balances and overall portfolio growth. TMG reported that unique offers were delivered to several cardholder segments, which were created based on factors such as a cardholder’s engagement with the credit union, current and past behavior, card usage and balance levels. Test and control groups were designated in each campaign to allow for true measurement and to inform future campaigns. The promo resulted in a 72% year-over-year lift in balance transfers and an overall year-over-year balance growth of 13%. For info: and

Section: Standard
Word Count: 135
Copyright Holder:
Copyright Year: 2019
Is Based On: