HONOLULU–Hawaii State FCU has opened its 10th branch here, this time at the Salt Lake Shopping Center. The 1,800-square-foot branch features a new open-concept design and will serve as the credit union’s first test lab for new technology, including Hawaii’s first Interactive Teller Machines (ITMs) – a new self-service banking option with the ability to complete up to 80 percent of traditional teller transactions, the credit union said.
“We’ve created a completely new branch experience that lets our customers take control and choose how they want to interact with us,” said Andrew Rosen, president and CEO of Hawaii State FCU. “It’s high-tech meets high-touch. Instead of the typical row of teller stations, visitors to our new Salt Lake Branch will be greeted by roaming member specialists who will assist with transaction requests or help members navigate this new technology. Hawaii State FCU is proud to be the first financial institution in Hawaii to introduce ITM technology linked to the core financial system to the everyday banking experience.”
Hawaii State FCU said its ITMs are the first in the nation to feature palm vein-based biometric authentication. Equipped with sensors that can authenticate customers by reading the vein pattern on the palm of the hand, customers can safely and quickly access their accounts without the use of identification or account numbers.
“The use of palm vein-based biometrics is one of the most technologically advanced security features on the market – this allows us the ability to provide our members with an increased level of security and peace of mind,” added Rosen.
Hawaii State FCU added its Salt Lake Branch also offers a new engagement area that features “Touch Tables” that provide an interactive journey map featuring key products and services.
“We are always looking for new opportunities to serve communities that we currently don't have a presence in. We decided to open a branch in the Salt Lake area to fill a physical void that existed between our Pearlridge Branch and our branches in Honolulu,” added Rosen. “In just the last five years alone we have experienced tremendous growth in membership – from 80,000 to now more than 110,000 members. Responding to the needs of all of our customers is a top priority for us and we will continue to grow to better serve the community.”