CHICAGO—Six credit union members snagged more than $30,000 in merchandise when given one minute to grab all they could.
The half-dozen members were winners of the “Credit Union Magic Minute Loyalty Sweepstakes” sponsored by PSCU and open to PSCU credit unions. Each winner was given an all-expenses-paid trip for two to Chicago in addition to the opportunity to rush through a warehouse to load up on as much merchandise as they could.
According to St. Petersburg, Fla.-based PSCU, the group managed to grab $36,000 in items that included MacBook Airs, iPads, Canon EOS Rebel DSLR Cameras, Dyson vacuums, Dooney & Bourke designer handbags, 50-inch flat screen TVs and other goodies.
In addition to the one-minute shopping trip, winners also received other prizes, including an escort limo service and lunch atop Chicago with VIP access to The Skydeck Ledge in Willis Tower, a gift card, and one winner who received a special gift: a trip to Super Bowl XLIX.
“The design and execution of the Credit Union Magic Minute embodies the credit union commitment to offering a level of service that exceeds member expectations at every turn,” said Annie Cox, director of Credit Union Growth Solutions for PSCU. “PSCU wanted to develop a loyalty program that provided an opportunity for credit unions to interact with their members and make memories that will last for a long time.”
Plans Call For More Shopping
This year's winners came from Affinity Plus, ALEC, American Airlines, Citadel and Ohio University credit unions and were each accompanied by a representative from their credit union.
According to PSCU, The Magic Minute sweepstakes benefits participating credit unions through increased membership, higher card activation and usage rates, and the collection of cardholder email addresses for use in future targeted marketing campaigns. The sweepstakes was open to all PSCU member-owner credit unions that were enrolled in the company’s CURewardsloyalty programs. Credit unions incurred no cost to enroll.
To enter the sweepstakes, members of enrolled credit unions registered their contact information on PSCU's CURewards website and used their credit or debit cards in at least three purchases in any of the weeks between August 4 and October 26 to have their names entered into six weekly drawings that took place from August 17 to Oct. 26.
PSCU said plans to continue hosting the annual Magic Minute Loyalty Sweepstakes and expects participation from even more credit unions next year.