THE 'tude

When you go to a car dealer your intentions are never to pay the sticker price or the price you are told it would take to drive it out the door.

Many credit union strategic planning sessions close with an objective or central idea that reads, somewhere along the lines of “Expand our digital reach to members,” or “Design a credit union-wide digital experience,” or “Increase members’ digital engagement with our credit union.” 

Regardless of who is elected president, it takes some time before that person is comfortable with the individuals they surround themselves with as cabinet officials, advisors, aides and confidants.