THE 'tude

We marketers love to shout messages from the rooftop. Our main job is to break through clutter, and say, “Hear me, hear me!” But one of the easiest pitfalls is shouting the same message to the masses without considering the diversity of eyes, ears, and brains receiving it.

In a first, NCUA will video “live-stream” its first-ever board meeting this week on Thursday. 

If you’ve never had the pleasure of attending a real, live NCUA board meeting with the electrifying entertainment that comes with a “I second the motion,” the merriment inherent in a PowerPoint presentation on the NCUSIF’s reserve ratio, or the Katy-Perry-Super-Bowl-Dancing-Sharks-like excitement of watching one of the board members’ assistants whisper into their ears, well… Don’t let me ruin it for you. But be prepared to learn why “live-stream” can be one misleading description.

Many financial institutions--including various clients of Allied Solutions--continue to report that they have been personally affected by an occurrence of wire transfer fraud that has resulted in a large financial loss for their organization.

A friend who is the CEO of a mid-sized credit union works the teller line one Friday each month.  Lightheartedly, he expresses to me that branch managers won’t give him a cash drawer.

Members are looking for ways to easily connect with their credit union through a variety of different channels; ranging from branch interactions to digital service points. They are not only asking for, but expecting reliable and accurate self-service solutions.

It’s not true that the Bravo Network is rushing to introduce a new reality show, “The Real NCUA Board Members of Alexandria.” At least not yet.

I speak to credit union executives across the country every week. The hot topics these days include growing new sources of fee income, the burdens of increased regulatory oversight, and the non-stop challenges of competitive incursions. Fee income is my specialty, and it is one of the most poorly understood topics in financial services today.

As we pass that point in January where we no longer automatically wish each other a Happy New Year, most credit unions realize that it’s time to start working toward those 2015 goals that seemed so promising but so distant when they were formulated back before the holidays.