By Joe Brancucci
Sometimes we get so engrossed in the day-to-day elements of our business that we lose sight of the bigger picture. There’s a lot going on in our industry and this is probably as good a time as any to take a few steps back to put it all into perspective.
Reflecting on this, I think that 2011’s Bank Transfer Day was a great shot in the arm for all of us who participated actively, creating a group of passionate supporters and demonstrating how we care for our current and future members. But there was a lot more to it than that. Credit unions demonstrated their real value, which goes much deeper than products like financing and checking/savings accounts.
At the heart of it, providing favorable rates for home loans and car loans really helps keep families together and allows them to hold on to their jobs. And, by showing the intrinsic value of credit unions, which is to help keep members “whole,” we were able to reinforce our messages to current members and reach an entirely new set of prospective members in a different way.