MADISON, Wis.– Summit Credit Union is offering to help any credit union interested in creating its own card program to aid the World Council of Credit Unions Foundation.
In 2017, Summit Credit Union launched its VISA Global Good Card in partnership with WOCCU, donating $10 for each card opened and 20% of all interchange fees on purchases to WOCCU’s Worldwide Foundation for Credit Unions. Additionally, participating members could make cash donations via their rewards points.
In its first year, 500 members opened Global Good Cards, generating nearly $10,000 for the Worldwide Foundation for Credit Unions.
“We created the Global Good Card as another way for our members to help people throughout the world become financially self‐sustaining,” said Summit Credit Union CEO and President Kim Sponem. “We knew our members would embrace the chance to be a part of something bigger just by using their credit cards. Now we want to help other credit unions create their own programs to benefit the WOCCU Foundation and further its important mission.”
Summit said it will now share at no cost a library of editable marketing templates, from card art and branch sales tools to social media posts and a press release. Summit said it has documented a dozen tried‐and‐true best practices to drive smooth program implementation, and that for any questions that arise throughout the process its advisors will be available to offer their firsthand expertise.
“Summit has developed a proven model with the Global Good Card’s success,” said WOCCU President and CEO Brian Branch. “We’re hopeful credit unions across the U.S. will follow their roadmap, so we can continue to champion the credit union difference and equip people around the world with access to high‐quality and affordable financial services.”