THE boost

Credit Union Growth Strategies

You know the saying: “Grow or…!” If you can’t complete that sentence, well, we’ll try to remember to send flowers. is dedicated to helping CUs grow by providing a little “mulch” in the form of reporting on successful growth strategies. This section will be a growing depository of such reporting on a variety of topics. Have an idea to share? Drop an email to

PORTSMOUTH, N.H.– Service Credit Union said it is partnering with the Veteran Entrepreneurial Training and Resource Network (VETRN) to host a “Streetwise MBA” program for veteran business owners at its corporate headquarters this fall.

LAFAYETTE, La. –A contest that involved members uploading pictures of their ugly cars to a special website has resulted in a near doubling of auto loan volume for one credit union.

PARADISE ISLAND, Bahamas–Digital transformation is about much more than technology; often, it’s more of a personnel and leadership issue, according to one person.

PARADISE ISLAND, Bahamas–More than 2,000 people representing credit unions from more than 60 countries around the world helped the World Council of Credit Unions kick off its World Credit Union Conference here.

ITHACA, N.Y. — A credit union here has launched a loan program for people undergoing gender transition.

ORLANDO, Fla.–Executives from small credit unions here were given a reminder and an update on the resources available to them.

PLEASANTON, Calif.–Patelco Credit Union has launched a gamification promotion called “Play. Save. Win.” to encourage people to save. 

NEW YORK–Where are credit unions  facing their biggest expense-management challenges? And what are they doing to seize opportunities for greater efficiencies?

PHOENIX–Desert Financial Credit Union said it is now offering secure voice banking through Amazon’s Alexa platform, and that it will likely soon be the first CU to offer voice banking with Google Assistant.