THE boost

Credit Union Growth Strategies

You know the saying: “Grow or…!” If you can’t complete that sentence, well, we’ll try to remember to send flowers. is dedicated to helping CUs grow by providing a little “mulch” in the form of reporting on successful growth strategies. This section will be a growing depository of such reporting on a variety of topics. Have an idea to share? Drop an email to

CHICAGO–Driving growth in any organization requires leadership. But if you’re reading this story on a device while someone else is attempting to speak to you or get your attention, you’re failing as a leader.

PORTLAND, Ore.—Providence Federal Credit Union is cutting its overdraft fees in half, with its Courtesy Pay program now charging $15 per overdraft rather than $30.

AUSTIN, Texas– United Heritage Credit Union has launched a new “Get Paid Early” campaign. 

BETHPAGE, N.Y.–One credit union here has found a new way to get its name out in front of the community—it is sponsoring a start-up bike-share program.

CHICAGO–Even if it’s just a few minutes, all those tickets opened to resolve IT-related issues inside a credit union really add up—often to thousands and thousands of hours.

SAN ANTONIO–One credit union here says the sustainable building principles behind its new headquarters have made it one of the best investments it holds in its portfolio.

NEW YORK—Looking to boost your CU’s growth? You may need to realign your thinking first.

WASHINGTON–Credit unions looking to grow wallet share among members might want to begin with thinking about how happy members are with those wallets.

EAST LANSING, Mich.— MSU Federal Credit Union is reporting its Amazon Prime Day card promotion helped drive a record $856,000 in transactions on its cards.

SAN FRANCISCO– Credit unions have a “fishing problem,” and the key to catching more fish lies in enterprise risk management (ERM)—and reinvigorating the role of the supervisory committee, according to one person.