From Frank

With summer officially here (and with Southland CU in California officially dubbing itself the “Official Credit Union of Summer,” that only leaves three seasons to be snapped up and branded, so hurry), here are a few thoughts and observations as you head to the beach/pool/mountains (and now that I think of it, that also leaves opportunities for your CU to be the “Official Credit Union” of those, as well):

At first, it just seems like some incredible, edge-of-the-seat crime thriller you might find on Netflix—the CEO of a relatively tiny, obscure financial institution is living on the edge with a secret, invisible life that includes private jets, a gambling habit, luxury cars and more.