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Credit Union Growth Strategies

You know the saying: “Grow or…!” If you can’t complete that sentence, well, we’ll try to remember to send flowers. is dedicated to helping CUs grow by providing a little “mulch” in the form of reporting on successful growth strategies. This section will be a growing depository of such reporting on a variety of topics. Have an idea to share? Drop an email to

ST. PAUL, Minn.—Looking to improve on the “Pay It Forward” concept often used by credit unions, Affinity Plus FCU has introduced “Plus It Forward.”

LATHRUP VILLAGE, Mich.—Michigan First CU is investing about $2.5 million to dramatically alter the purpose of its internal call center in order to change the way consumers look at banking in this region.

BIRMINGHAM, Ala.—To help members obtain credit and rebuild FICOs post-recession, Alabama Telco CU has introduced a secured Visa card.

JACKSON, Mich.—Michigan Community CU is covering mortgage down payment costs for certain first-time homebuyers, up to $10,000 per borrower.

RAPID CITY, S.D.—Loans for green buildings certainly help the environment—but do they always help the credit union? One expert contends that lenders, amid the growing interest in green, sometimes overlook the math when it comes to making a good loan on a new green building or enhancements to an existing office.