An industry pioneer with over 45 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through our brand partners. We help generate increased loyalty and incremental revenue for more than 3,500 financial institutions.

Our dynamic and individualized direct marketing campaigns drive above-average response rates. We consistently refresh creative messaging with sophisticated testing and analysis to drive incremental response improvements. Our digital and direct mail events are based on data focused customer profiles and desired outcomes while also meeting the needs of the financial institutions we serve.

How we deliver industry-leading results:

  • Start with best-in-class Insurance products that are relevant and consumer driven in nature
  • Develop creatives that are simple, straightforward and professional to educate consumers about the products
  • Use data to ensure we are presenting relevant solutions to the target audiences in a way that will drive them to action. We capture this data, and it subsequently feeds our smarter marketing approach for the future
  • Present our partners’ brands to elevate the solutions and build on the brand loyalty our partners already have with their customers

Contact us to learn how partnering with Franklin Madison can benefit your members – all at no cost to your credit union.

Contact: Andrea Heger, SVP of Sales and Client Services

Franklin Madison


Franklin Madison